Movie Story : Set in 1970s London during the punk rock revolution, Cruella follows Estella, a young grifter with a talent for design who is determined to carve out a name for herself. She teams up with two young thieves who share her taste for mischief, and the trio builds a scrappy life on the city's streets. When her sharp sense of style draws the attention of the fashion icon Baroness von Hellman, a volatile rivalry and a series of shocking revelations push Estella to unleash her wicked side and become the flamboyant, vengeful Cruella.